If you are walking around the streets of Lusaka, you will immediately notice that you are surrounded by Toyota braded vehicles. Toyota is the most popular brand in Zambia and by far it dominates the car markets in the country. The core reasons for the dominance of Toyota in the Zambian market are the easily availability and cheap price of spare parts as well as the availability of garages that handle minor servicing and maintenance, paint as well as heavy maintenance of those vehicles. Recently, the models Toyota Allion, Runx, Corolla and Vitz are the most widely wanted in the market.
But models such as Toyota IST compact and Toyota Hiluxare very popular due to their lower price and low fuel consumption; their small size also makes them easy for parking.
RAV4 and 4Runner are among the top popular higher cost Toyota brands in Lusaka, as well as BMW 3-series and latest models of other brands.
Brands such as Nissan, Mercedes, Mitsubishi, Honda, Volkswagen, Mazda, Land Rover, etc. also have significant share in the Zambian market. However, due to their expensive price, high price of spare parts, uneasy access to garages of some of these brands, relatively higher fuel consumption, re-sale value, etc. they are less popular.
In recent years, many people are now turning into buying pickup trucks over light sedan or compact vehicles. Toyota, Ford and Mitsubishi are among the most popular pickup trucks in the market.
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